Date

19th Feb, 2022

Time

11am-2pm

Location

Online - Zoom

Price

N50,000

Course Overview + What you'll learn

An interactive 3hr course that covers the fundamentals of growth. This course starts by defining growth engineering and contrasting it to growth hacking and marketing. You will also learn some core growth frameworks such as Funnels & COP Framework™ for maximizing the impact of your growth strategy. Then the learning are applied through interactive Case Studies. This course will be delivered by our team of growth experts with experiences across multiple sectors.

COMPLETING THIS COURSE WILL HELP YOU…

  • Learn how to design growth strategies that drive customers from awareness to conversion.
  • Understand growth strategy Frameworks and how to implement the principles in your business.
  • Discover the infrastructure you require to execute a growth strategy 
  • Understand how to develop a COP framework

Course Structure

Introduction to growth
Definition of growth, it’s scope and pillars. 

Growth Strategy Frameworks

  • Growth Funnel: Understanding strategies that drive growth from awareness to conversion.
  • COP Framework: Maximizing the impact of growth strategies and optimizing content for the desired growth objective and placement.

Growth Infrastructure

  • Introduction to tools and resources that will help you analyze, plan and execute growth.

Case studies

  • Analyze growth strategies of different African companies and design use cases suitable for your business.

This course is perfect for

Individuals who are new to the field of growth engineering and need a basic understanding of the fundamentals. The leadership and team of tech startups and SMEs who need the basic understanding of growth to scale their businesses.

Product Managers

For product managers at any level of skill who are looking to design customer centric products and deepen their knowledge of growth.

Marketing Experts

For marketing experts who are looking to go beyond growth hacking vanity metrics and establish themselves as leading growth marketers.

Growth Engineers

Growth experts who manage teams or individual projects and are looking to sharpen their skills and advance their knowledge of growth, especially within the African Markets.

Tech Founders

For tech founders and leaders looking to build the right skills that’ll enable them scale their startups.

SME's

For small business owners who want looking for the right tools and resources to expand their business and lead effective teams.

Certificate

At the end of the course, you will receive a certificate of completion which you add to your LinkedIn profile.

Client Testimonials

Worth It

100% of students said the course was worth taking

Quality Rating

Students rate us 4.7 out of 5 on average