Date

19th & 20th Feb, 2022

Time

11am-2pm & 5pm-8pm

Location

Online - Zoom

Price

N75,000

Course Overview

An intensive 2 day training which covers the Growth Basic course. This course takes participants deeper into Growth infrastructure and Growth Modeling . Here, you will learn  how to track growth, manage performance and some advanced growth tactics to influence user behavior. This will be delivered by our team of growth experts with experiences across multiple sectors.

Day 1 : Business Growth Engineering Course- Basic

Date: 29th Jan,2022

Time: 11am-2pm

Day 2 : Business Growth Engineering Course- Intermediate

Date: 30th Jan,2022

Time: 5pm-8pm

Course Structure

Tracking and measuring growth

  • Exploring what indicators you should be tracking to get a good understanding of your business growth.

Growth Performance Management

  • You’ll learn how to stay on track with your business goals/objectives and learn how to manage business changes.

Google Analytics Setup and Usage 

  • Explore how to optimally setup and usage of Google Analytics and its key reports.
  • Learn how to link a google Ad account to google Analytics.
  • Understand how to interpret user behavior on google analytics.

Choice Architecture

  • Understand how to use Libertarian Paternalism to construct options that nudge users towards a particular decision.

Case studies

  • Analyze growth strategies of different African companies and design use cases suitable for your business.

What You'll Learn

COMPLETING THIS COURSE WILL HELP YOU…

  • Identify the right growth metrics to track for your business
  • Develop a growth mindset
  • Identify your users and come up with strategies that’ll help you drive them through the growth funnel
  • Understand user behaviors and how to influence them 

This course is perfect for...

Growth Engineers, entrepreneurs, startup founders and organizations who need a deeper understanding of growth and are ready to delve into building growth infrastructure for their businesses.

Product Managers

For product managers at any level of skill who are looking to design customer centric products and deepen their knowledge of growth.

Marketing Experts

For marketing experts who are looking to go beyond growth hacking vanity metrics and establish themselves as leading growth marketers.

Growth Engineers

Growth experts who manage teams or individual projects and are looking to sharpen their skills and advance their knowledge of growth, especially within the African Markets.

Tech Founders

For tech founders and leaders looking to build the right skills that’ll enable them scale their startups.

SME's

For small business owners who want looking for the right tools and resources to expand their business and lead effective teams.

Certificate

At the end of the course, you will receive a certificate of completion which you add to your LinkedIn profile.

Client Testimonials

Worth It

100% of students said the course was worth taking

Quality Rating

Students rate us 4.7 out of 5 on average